Local Advertising in Augmented Reality

As if local advertisers didn’t have enough on their hands trying to figure out how to make themselves visible on the web and in mobile — soon they’ll need to figure out how they should look in augmented reality.

Augmented Reality is where graphics or information are overlaid onto real world objects.  This can include information about stores, restaurants or points of interest:

Wikitude - 500x396 - real

Wikitude is a Wikipedia layer for Android intended for use as a travel layer (as seen in the screen-shot above).  And Dutch software firm Layar will soon release an application for Android.  It looks interesting:

What it Means for Local

Another place where local businesses want to make information about themselves available.  In Layar you’ll apparently be able to turn different layers on and off.  So, I can imagine a ‘dining’ layer with restaurants – one that you can apply filters to for different choices.  It seems like there will be aggregators — so again this is probably an opportunity for intermediaries like Yellow Page Publishers.

Now I can’t wait until someone makes an Augmented Reality available for my iPhone!

(via Read Write Web)

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