Link: newspapers deliver for advertisers – more proof please

Just read this article about newspapers delivering for advertisers.  In my local newspaper.  (I still thoroughly enjoy and read several printed papers most days.)

From the article:

“We see it works. We’re able to track the results,” said Penny Stevens, president of Toronto-based media buyer Media Experts. “We’re very lucky with a bunch of our clients that allow us to see sales on a day- in-day-out basis so we get a very strong sense of what is working and what is not working.”

That’s the key point isn’t it – being able to demonstrate tangible proof that it’s working.  Newspapers need to publish actual metrics.  And do more to help advertisers gather them.

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